About Us

Welcome to White Birch & Willow Co.

White Birch & Willow Co. began from a longtime love of creating spaces that feel warm, comforting, and lived in. Over the years, home has looked different through different seasons of life and different houses — but the goal has always stayed the same: creating a place that feels calm, welcoming, and truly ours.

What started as a personal love for home décor, natural textures, cozy details, and thoughtful spaces slowly grew into wanting to share that feeling with others. White Birch & Willow Co. was created to offer timeless, carefully curated pieces that help make a house feel more like home.

We are a woman + veteran owned small business based in Prescott, Wisconsin. The shop is personally curated and thoughtfully built one piece at a time — with the hope of growing into something that feels meaningful, inspiring, and community-centered.

We focus on timeless home pieces, natural elements, cozy textures, and intentionally selected décor that can grow with your home over time rather than feeling temporary or trend-driven. Every item is chosen with the hope that it brings warmth, comfort, and beauty into everyday life.

Thank you for being here. It means more than you know.